Identity has many components: who you are and what you do are the sum of your characteristics, including your place and date of birth, your education, your preferences, tastes, and so on. Some of those characteristics never change, while others change over time, such as your hairstyle or job.

Similarly, your online identity is the sum of your features and interactions as they appear on the web. Because you interact differently with each website you visit, each of those websites will have a different picture of who you are and what you do.

Read the ” Policy Brief: Identity on the Internet” published by Internet Society to know more.

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